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Helping you win more customers digitally


Digital Musings is a Digital Marketing Company, founded by Nikhil Deshpande. With over 15+ years in sales & marketing coupled with previous technical experience in the software industry, he now consults small and medium businesses. 


As an experienced Digital Marketer & Strategist, he builds & executes digital marketing strategies to help B2B & D2C businesses enhance their online presence and grow their business by providing the following services.

1. Organic - Search Engine Optimisation (SEO)

Increase website traffic through on-page & off-page search engine optimisation, implement keyword research strategies, maintain performance reports, Website audits, Backlink audits

2. Inorganic - Search Engine Marketing (SEM)

Developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, in-depth competitor & website analysis.

3. Social Media Marketing (SMM)

Owned: Regular postings on business related and topical days to maintain visibility and engagement on your Social Page.

Paid:  Develop & implement social media campaigns and strategies to increase audience engagement and promote businesses via social media. Facebook, Instagram, Twitter, Linkedin, Slideshare, Pinterest, YouTube, Vimeo, etc.

4. Content Marketing 

Propagate  digital assets viz. Blogs, Case Studies, White Papers, Infographics, Podcasts, Videos Etc. using various digital platforms including social, mentioned in Point No. 3 & 5.

5. Email Lead Generation

Create email marketing campaigns/newsletters to propagate product, page, or service & generate leads.

6. Online Communities

Build an online community by creating personalized posts and address customer issues to make them feel that you care about them.

7. Strategy & Execution of Sales Funnel

A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.

8. Google My Business

Setting up google my business, for businesses online presence across google, including search and maps.

9. Podcasts and Webinars

Engaging audiences and building company credibility through virtual talkshows and seminars.

10. Instant Message Marketing

Automation of Whatsapp, SMS, Telegram, and other online communication chat platforms to propagate the company’s products and/or services. 

11. Augmented Reality and Virtual Reality

Integration and usage of latest technologies like these to keep audiences engaged.

12. Analytics & Performance Measurements

Market research & analysis, create reports using website analytics tools.


Everyday we all learn something new, but I believe "Knowledge for its sake without application is no knowledge". 

These musings are my first-hand experience of using the digital medium for propagating ideas, thoughts & learnings for the reader.​ Since the more you share, the more you learn.


Hopefully, here you will find something of interest to learn & apply.

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